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EA summer camp helps address oncoming tech workforce shortage

When Naibys Alzugaray heard that she had been accepted into Electronic Arts’ “Get in the Game” summer camp, she couldn’t help but get emotional.

The University High School senior says she shed some tears and then immediately told everybody.

“I ran out of my room and told my mom right away,” she said. “I texted my close friends that I had been chosen.”

Twelve Central Florida high school students, including Alzuguray, participated in the camp, which made its return in July after a pandemic-induced hiatus.

The camp serves as one way EA has launched to address a growing concern in tech: that workforce has not kept up with demand.

This skills gap has become the most crucial issue tech businesses – from startups to legacy companies – have had to face.

Addressing the Skills Gap

As more industries adopt technology it becomes imperative that they hire skilled workers.

However, a study this spring from the tech-staffing firm TechServe Alliance characterized the situation as “high demand, low supply.”

“We are on the precipice of a severe shortage,” EA Vice President Daryl Holt said recently. “Within 18 to 24 months, we’ll be dealing with an even larger gap and demand for this talent. More companies are trying to take a more active role in understanding how to develop this workforce.”

Ron Weaver with a student at Electronic Arts.
FiEA Technical Design Director Ron Weaver helps University High School senior Naibys Alzugaray during the Electronic Arts’ “Get in the Game” STEAM camp at EA’s new downtown Orlando campus. – Submitted Photo

One of the larger tech companies in Central Florida, EA recently announced that it employs 1,000 people in the region.

So having the company’s buy-in into growing the area’s workforce could be crucial.

Holt said he understands that and that EA shouldn’t shy away from the responsibility.

“It’s imperative that we take a leadership role,” he said. “If we are just sitting on the sidelines, hoping things change or hoping they go the way we need them to, that’s highly irresponsible of us as a company. We should be sharing our knowledge.”

Electronic Arts recently announced that it now has 1,000 employees in Central Florida. As one of the larger tech employers here, eyes often turn to the company as it launches initiatives.

Recent efforts by Orlando’s tech community – the Orlando Economic Partnership’s Orlando Tech Council, in particular – have encouraged communication among Central Florida’s tech ecosystem.

Holt said that has been mostly by design.

“We should be sharing in those opportunities that energize us and find moments where we can step in and work with each other and not work against each other” as an ecosystem,” said Holt, who sits on the Orlando Economic Partnership’s board of directors. “We should be rowing in the same direction and I think that happens very well here.”

Students tour EA with Holt

Electronic Arts’ highest-ranking executive in Orlando spent a recent afternoon addressing the STEAM camp, taking his time, walking the students through the company’s new 175,000-square-foot facility.

He showed off the huge, five-story tall mural that adorns the wall of the new building’s staircase.

It includes an homage to the late John Madden, whose name is as closely associated to EA as any other, having been the namesake for its legendary football video game franchise that is mostly built in Orlando.

The company’s new motion-capture studio is four times as large as the one they had in Maitland.

During the camps, Holt had a chance to sit and chat with some of the campers.

Oftentimes, that meant hearing about how others discouraged the stud

That sometimes meant stories of discouragement from others.

Sanaa Douglas of Evans High School tries out some virtual reality at EA’s headquarters in downtown Orlando during the “Get in the Game” STEAM camp.

“That part of it becomes almost more important than the instruction,” he said. “Ultimately, these camps are different in my mind because it’s the beginning of their journey. I emphasize that if someone needs someone to believe in them, they now have ‘Electronic Artists’ and mentors here that do.”

That mentorship and experience with the camp helped Lisa Reichelson, a University of Florida junior studying computer science and English.

She said she would not have majored in computer science without the camp.

“At first, exploring a career in computer science was intimidating,” said Reichelson, a Lake Brantley High School graduate who now interns for EA. “I knew I would be the only girl in a lot of my classes. But the EA team taught me that fighting through those tough moments is worth it.”

She said seeing this year’s students brought her back to her time at the inaugural 2018 session.

“By participating in this camp, they have already taken a big step forward in a career path where many people expect them to fail,” she said. “This experience will make them so much more prepared for the future and what’s to come.”

A New Path For Campers

For the campers, it was an opportunity to go behind the scenes at one of the more tech-forward companies in the industry.

Apopka High School’s Erika Nunez said that seeing the diversity in EA’s Orlando workforce left a positive impact on her.

“It really showed me that even if I don’t look like a stereotypical coder, I can still have a future at a company like EA,” she said.

And, while Electronic Arts hosts camps to potentially grow its workforce, students like Alzuguray also benefit.

They get to envision a path that perhaps they had never considered.

“It confirmed that I want to have a future at EA,” she said. “The studio is really comfortable and welcoming. I just really loved being there. The camp lived up to all of my expectations. I hope I can be part of the EA family one day soon.”

Property tech firm Leasecake lands $12M Series A round

The Orlando-based property tech firm Leasecake has received $12 million in a Series A round investment, company leaders announced on Monday.

Leasecake’s cloud-based platform helps tenants, landlords and brokers manage housing sites. For instance, it allows landlords to manage leases or track contracts and safety inspection records in one online location.

The business took off during the pandemic, as revenue in 2021 was five times as much as in 2020. Leasecake customers include single-site operators, businesses managing more than 1,000 properties and everything in between.

The financial injection will enable the company to more than double its headcount during the next 18 months. Leasecake officials also plan to expand into Europe and Latin America and bolster its platform.

“The world is speeding up,” CEO and cofounder Taj Adhav said. “The future of work means finding easy ways to act on what matters. For our customers across the retail, office and industrial sectors, the future is now.”

New York City and Silicon Valley-based PeakSpan Capital led the round. Las Olas Venture Capital bolstered the round along with other existing investors.

Branded Strategic Hospitality, an investment firm the company called “strategic,” signed on as a new investor, as well.

“We think Leasecake is a pioneer in bringing broad-based location management excellence to tenants, landlords and brokers,” PeakSpan managing partner Phil Dur said in the statement.

Leasecake has been a part of Orlando’s startup community since a Startup Weekend event in 2018.

At the event, a team of former Channel Intelligence executives, including Adhav, pitched their idea for the business.

Channel Intelligence is one of the more successful Orlando tech stories, having been acquired by Google in 2013 for $125 million.

Cybersecurity firm Fortress lands Goldman Sachs investment

An Orlando supply chain firm has raised $125 million to support its efforts in cybersecurity.

Officials with Fortress Information Security, which launched in 2015, will use the new money to continue to protect critical U.S. industries from operational threats on supply chains.

The money comes primarily from the banking giant Goldman Sachs’ private equity business.

“This validates the hard work of our employees and clients who have brought collaborative cybersecurity to life,” Fortress CEO and cofounder Alex Santos said in a release. “This growth capital infusion will empower us to accelerate the execution of our vision of resilient supply chains.”

Supply chain security has become an increasingly important sector as more businesses and industries rely on Web-based tracking of shipping transactions.

Some government agencies have called supply chain cybersecurity a national security issue.

Last year, the Cybersecurity and Infrastructure Security Agency, along with the North American Reliability Corporation, released supply chain cybersecurity guidelines for the first time.

“Supply chain cybersecurity is one of the most important challenges facing business and government leaders today. Supply chains represent a source of significant threats to the national economy and our ability to maintain our way of life,” said Peter Kassabov, executive chairman and co-founder of Fortress.

Goldman Sachs Asset Management managing director Will Chen said Fortress’ ability to establish itself as a market leader convinced the company to invest.

“The depth and breadth of the Fortress platform are unmatched and we believe there is a meaningful opportunity to accelerate the expansion of the platform into compelling product adjacencies, including software and hardware bill of materials, workflow orchestration, and additional analytics and reporting capabilities,” he said in the release.

Santos, Kassabov, ClearSky, First Analysis, American Electric Power, Caron Capital, KMMT and Moquin Capital remain investment partners with Fortress.

SightPlan of Orlando acquired for $135 million

Orlando tech company SighPlan announced that it had been acquired for $135 million this week.

The news adds momentum to the city’s emerging tech community, which has had its share of good news in recent weeks.

SightPlan has built a platform that automates real estate company functions like resident engagement, maintenance and inspections.

Scottsdale, Ariz., company SmartRent bought all equity interests of SightPlan in an all-cash transaction.

SightPlan debuted in 2013.

The acquisition allows SmartRent to embed deeper into the real estate industry through its technology.

SightPlan CEO Terry Danner said the two teams had already worked well together for years.

“We have tremendous respect for all they have accomplished as the industry leader in enterprise real estate technology,” he said. “When we looked at the value combining our teams, our innovations, and our strategies would bring to the real estate industry at large, it became a must-do.”

SightPlan will continue to operate out of its Orlando office, the release said.

Orlando tech veteran involved

Serial entrepreneur and Orlando-based SightPlan investor Jonathan Taylor said on LinkedIn that the company has been a product of a collection of successful Orlando-area business owners.

“I’m super proud of this team and all they have accomplished,” he said as he shared the press release.

Being a part of a major transaction in Orlando tech is nothing new to Taylor.

In 2013, he reaped a reward of about $150 million from Voxeo’s sale to Aspect Software. Shortly thereafter, he vowed to take that windfall and invest in local companies, with SightPlan being one of those firms.

SightPlan Founder and President Joseph Westlake said the partnership increases the opportunity to positively impact the real estate tech space.

Techstars accelerator chooses Orlando’s Fluix for inaugural class (orlandotechnews.com)

“Combining solutions further enhances our ability to improve the lives of residents, owners, operators, managers, developers and homebuilders,” he said.

SmartRent provides enterprise smart home and smart building automation for its clients and partners.

The company shares on its website that it enables self-guided tours for prospective residents of client properties.

The move comes as Orlando’s tech community racks up high-profile victories. For example, Fintech company Stax recently achieved unicorn status and defense technology firm SoarTech expanded its presence.

Byrne talks Orlando’s role in space program at Otronicon

Like so many other children growing up in Florida, Brendan Byrne had dreams of being an astronaut when he grew up.

Then, sixth-grade algebra happened.

But less-than-stellar math grades as a boy didn’t stop him from growing his passion, especially after his father took him to space camp at Kennedy Space Center.

Byrne, now 34, leads the popular space podcast “Are We There Yet?” for WMFE radio in Orlando.

“I think my boss was sick of me pitching space stuff for the daily newscast so she told me to start a podcast,” Byrne said. “I have always liked this stuff. It was after (space camp) that I really had a chance to hang with my dad and see his passion. It rubbed off on me.”

Byrne spoke at Orlando Science Center’s Science Night Live on Saturday, walking a packed auditorium through the latest developments in the space program’s search for life on other planets.

We caught up with him afterward and talked to him about his career, about the resurgence in space and Orlando’s role in that.

Q: Why has space made such a furious comeback in recent years?

A: The commercial space industry has completely changed the game. There is so much happening. It’s cheaper to get stuff into space and to get more access to space. That means more people, both commercially and scientifically, can get their stuff up there. The past 10 years have been incredible. From the first time we met at Kennedy Space Center (Editor’s Note: I covered the space industry for the ORlando Sentinel and Met Brendan on launches at Kennedy Space Center), we would never have imagined what’s going on now.

Q: How have you seen interest grow in Florida?

Especially in Florida, everybody is just genuinely curious about what’s happening. Space is universal. Everyone wants to understand their place. They want to know where they are, where they’re going and where they came from. What happens in space exploration gives us that answer. This room is filled more than it would have been five years ago. It’s because more people are curious about what’s happening. It’s super cool.

Q: How has Orlando played a role both in space history and in its present-day iteration?

Orlando’s foothold in tech and especially simulation and its role in military tech has played into some of the things that come out of the Space Coast. One of the driving factors is UCF’s rich history in space. It literally was where these NASA engineers went to school when it was Florida Technical Institute. Space and aerospace is the backbone of this local economy. Everything has stemmed out but our foundation is space exploration. Mercury, Gemini, Apollo missions, Orlando had a huge hand in that.

Q: We probably met in about 2015 or so, when I was covering space for the Orlando Sentinel. How would you characterize the speed at which the industry has grown since then?

A: At that time, the average person didn’t understand what was happening. We didn’t know what was going on. It was a tough sell to get our editors to pick up these stories. There is such a rich history here that we really should be asking the questions, “Are we there yet, where are we going and what’s happening?”

Q: That’s why you started the podcast?

A: It was super important because there is so much happening in our backyard that we really should understand what’s happening. It’s super cool to talk about. It’s one of the most fun beats to work just because it’s inspirational and aspirational. It’s just a really cool thing that’s happening.


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Techstars accelerator chooses Orlando’s Fluix for inaugural class

That Abhi Sastri, whose company Fluix will head to Techstars accelerator this week, describes himself as his own biggest critic is somewhat ironic.

After all, the 24-year-old Orlando tech entrepreneur has become one of the ecosystem’s biggest cheerleaders.

He’s often first to comment on social media posts from other businesses and regularly offers encouragement to others in the community.

“I don’t know anything else,” said Sastri, cofounder of the Orlando startup Fluix alongside academic entrepreneur Eduardo Castillo. “Sure, I can try to be negative but I’m so busy that I don’t have time to hate on anyone or anything.”

Unless, of course, he’s talking about his own company Fluix, which makes cooling systems for high-performance computer hardware.

“When someone tells me ‘no’ it’s nothing compared to what I tell myself,” he said.

The approach has worked for Fluix, which will participate in Techstars’ first Industries of the Future accelerator program.

Sastri and his team will head to the Knoxville, Tenn. area this week.

Techstars Accelerator’s Strong History of Success

Techstars is one of the highest-profile accelerator programs in the world, having launched in 2006.

The organization has invested in more than 2,900 companies, including the 10 members of the upcoming program.

The program, which highlights founders building in breakthrough technologies, starts Monday and will run through May 26.



“Now is the time for startups, investors and industry to put eyes on the growing deep tech innovation hub in East Tennessee,” said Tricia Martinez, managing director of the program.

For Sastri, landing in the accelerator is a culmination of years trying to grab Techstars’ attention. Not only has he applied multiple times in the past, but he has also managed to build relationships with other directors.

While at University of Central Florida, Sastri visited a Techstars accelerator in New York.

“I never made the programs but they all offered good advice,” he said. “I just kept applying. It was an opportunity. I never really got discouraged.”

Growing Fluix

To grow Fluix, Sastri has essentially been on a tour of Florida.

He packed his car and traveled in person to computer manufacturers and distributors.

As a result, January sales matched the company’s total for 2021, Sastri said.

He said the support he has found in Orlando tech ecosystem has helped his company.

“You throw a rock and you hit someone doing something crazy,” he said. “Right now, I’m just starting to get known in the area.”

Here are the startups participating and what they are building.

  • Armada IQ: Building a vision-based intelligence platform for integrated human-autonomous fleet operations.
  • Augurisk: Helping mitigate crime and natural disaster risks anywhere in the US by providing predictive analysis and advanced risk scoring.
  • Be Global Safety: AI powered software to detect and prevent workplace safety incidents and near-misses in real-time.
  • EzSec: Democratizing cybersecurity using AI and automation technologies.
  • FLUIX Inc: Unlocking the full power of high-performance computing by eliminating the challenge of heat through Turbulent Liquid Cooling.
  • Grayscale AI: Enabling robots to see using neuromorphic vision and computing.
  • Modicus Prime: Bringing Self-Service AI to the Life Sciences for comprehensive R&D and commercial product quality.
  • Silvis Materials: Developing 100% bio-based emulsions for the $26B polymer emulsion market for adhesives, binders and coatings, reducing dependence on petroleum while helping clean up our world.
  • Skintelligent: Developing AI skin analysis solutions to power the future of skin health.
  • Spiky AI: AI-based online meeting enhancement platform.

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Mural reveal puts Electronic Arts one step closer to opening day

The artist Don Rimx knew he had a tall task when hired to paint a mural on the side of what will likely become one of Orlando’s most talked about building debuts in recent memory: Electronic Arts new downtown headquarters.

Electronic Arts’ move to downtown Orlando from Maitland as an anchor to what city officials hope will become a geographical centerpiece and symbol of a growing tech scene has been years in the works.

With that backdrop, Rimx began work on the mural late last year. On Tuesday, the artist from San Juan, Puerto Rico, finally unveiled “Suenos Naranja,” or “Orange Dreams,” to the public.

“The sensation I have every time people see my work, it’s something that fills my heart and it feels really divine,” Rimx told Orlando Tech News in Spanish. “Being able to make that connection with people, with the neighborhood, with the people who work here, it’s very important.”

Electronic Arts' new building in downtown Orlando will include this mural.
“Suenos Naranja” or “Orange Dreams” in downtown Orlando.

The artistic vision for the mural, visible on eastbound Amelia Street on a building that sits just west of Orange Technical College’s downtown campus, involved a young person looking out into the open.

EA EXEC CONFIRMS ORLANDO JOBS WITH NCAA TITLE

The mural also captures each of the subject’s senses, with orange blossoms and blue heron feathers paying homage to local plant and animal life.

Rimx has become known as a top mural artist, having created works in Israel, Berlin and Puerto Rico, among others. He has been featured in the New York Times, as well.

But while Rimx’s 85-foot tall, 60-foot wide mural certainly brings firepower to the visuals of the building, the big day will arrive when Electronic Arts opens it to the public. Right now, a small portion of EA’s 1,000 Orlando employees work from the building, with the majority still working from home.

EA NOT READY TO ANNOUNCE OPENING DAY

EA Tiburon’s director of operations and program management Jocel Thornhill said an opening day or open house date had not been set.

The company has worked virtually since the COVID pandemic started, for the most part.

I used to play more video games. But now I play more with paint.

Artist Don Rimx, who painted a mural on the side of the new EA building in downtown Orlando.

Thornhill told Orlando Tech News that as the building and mural has come together, EA employees have been eager to launch into this new era of the company’s Orlando operations.

“We are really excited for the community to be able to see the mural every time they come down to this space,” she said. “For employees … it will truly, hopefully, inspire them when they come in and do the work that we do.”

Thornhill said Rimx’s mural works perfectly with the company’s emphasis on STEAM-based learning.

“There is not a better way to fuse the work Don is doing with the work we do in the building every day, which is focusing on creativity and innovation and inspiring the world to play as it relates specifically to video games,” Thornhill said.

To prepare for his work, Rimx took pictures of the building then drew his concepts on top of it.

Working around a portion of the wall cut out to allow for a series of windows was a challenge, he said.

However, once finished, he said he hopes the community enjoys his creation.

“For me, it’s important to be able to make that connection between the youth and the company,”: he said.

As for his gaming life, Rimx said he turned in his controller for another tool long ago.

“I used to play more video games,” he said, smiling. “But now, I play more with the paint.”


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Orlando defense firms return to ‘dynamic’ I/ITSEC

A look at a color-coded map of the I/ITSEC show floor distributed by the Orlando Economic Partnership shows quite a bit of Orange on it.

That’s the color that designates a Central Florida-based company.

Although post-pandemic uncertainty in some international and U.S. companies helps partially explain the high rate of local booths, it’s still a good sign that Orlando’s tech community is adopting one of its most-important industries.

“The exciting thing is seeing more local companies that are here building really exciting technology,” said Daryl Roy, CEO of 3D Media. “Whether it’s hardware, software or auxiliary pieces of technology, to see so many with great ideas at this level makes me pretty proud of this ecosystem.”

3D Media is one of the region’s most-recent success stories, having expanded its business into Orlando in April.

At the time, Roy said he wanted to bring the company closer to the region because of its robust ecosystem.

This week, his company gets to see that depth for the first time in person.

“It has been dynamic,” said Roy, whose company did attend the virtual I/ITSEC event last year. “We have seen a broad range of attendees, whether its potential partners, clients or those who want to learn more about the technology.”

The Interservice/Industry Training, Simulation and Education Conference, commonly referred to as I/ITSEC, draws some of the world’s largest businesses.

Although the conference was held virtually last year, in 2019 it drew more than 17,400 registered attendees to Orlando.

That number will likely be smaller this year but those in attendance have said the meetings have been more productive.

“You can’t believe how much you miss it until it’s gone,” said Henry L. Phillips IV, director of learning technologies for SoarTech, which has an office in Orlando. “There really is no replacement for this experience and the importance of being with all of the right people.”

Perhaps more to the point, the appreciation level for what has become a longstanding trade show has shot up because of a one-year, COVID-drirven hiatus, some said.

“People are not taking this trade show for granted,” said Dawn Haulter, global marketing manager for Orlando-based The DiSTi Corporation. “It’s a lot more people talking business. It has made people appreciate these types of events.”

IAAPA’s return fuels energy in theme-park tech

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IAAPA in 2021 included a ton of tech, including several booths showing off virtual reality hardware.

Walking the Orange County Convention Center floor, you could sense something different about the 2021 version of the International Association of Amusement Parks and Attractions trade show last week.

Empty booth spaces.

More floor space designated as general dining or lounge areas than usual.

And the amusement park ride area of the floor had fewer people waiting in line than previous years.

However, the ability to do business in person helped alleviate any frustration and angst built up over a pandemic-ravaged year.

“It’s a big deal,” said Brandon Naids, CEO of Talon Simulations, which had two racing simulators set up for visitors to try out. “This is an industry in which people buy products only after they try them. It’s hard to gauge your interest in a product if you can’t experience it yourself.”

It’s a big deal. it’s hard to gauge interest in a product if you can’t experience it yourself.

Brandon Naids, Talon Simulations

IAAPA returned to the convention center after an historic one-year pause brought about by the coronavirus pandemic.

IAAPA announced that 28,000 people visitied the show floor in 2021, down about 30% from 2019.

The 2021 show featured 870 businesses filling 375,000 square feet of expo space.

Over a four-day period, it would see more than 28,000 registered attendees walk the floor, seeking deals and potential partnerships.

The 2021 turnout “is a testament to the resilience and continued growth and strength of the global attractions industry,” said Hal McEvoy, president and CEO of IAAPA in a news release following the show.

“It’s been a phenomenal week, bringing together the innovators who are moving our industry forward and building the future of attractions.”

The show had a decidedly tech-centric look to it.

Visitors tried out VR experiences that took them to a racetrack, sliding on a water slide, tossing some footballs as a quarterback or into a virtual laser tag arena.

A large area included dozens of companies showing off arcade games both in production and already available to play.

Walt Disney World gets Minecraft world, exec says at IAAPA – Orlando Tech News

A Nashville, Tenn., company’s impressive animatronic – that is, mechanical representation of a human – drew large crowds consistently the whole week.

It was all part of a marketplace that often paired sellers with buyers, in person.

Nashville’s Animax was a ‘gawkers’ dream during IAAPA 2021 last week in Orlando.

“It has been a constant flow of people,” said Steve Andersen, vice president of operations for Animax, a company that has worked with the large players like Disney, SeaWorld and Nintendo.

They debuted a new animatronic that will allow it to potentially enter a new price point.
“There have been a lot of gawkers,” Andersen said. “A lot of kids, which is why we are in this business to begin with.”

Each year, with just last year as an exception, the pulse of the theme park industry rolls through Orlando.

Some of the biggest theme park companies – yes, those companies – make news and updates at IAAPA.

Merlin Entertainment announced its forthcoming Peppe Pig Theme Park in Winter Haven would be a certified autism center.

IAAPA 2021 Expo: In pictures – Orlando Tech News

Meanwhile, Disney executive Josh D’Amaro served as a keynote speaker on Day 1 of the show.

The numbers for the 2021 version of IAAPA were down about 30 percent from 2019.

That year, there were 42,200 attendees and 1,146 exhibitors.

However, the quality of conversations seemed to have risen this year, said Chris Gray, founder of Orlando-based Skyline Attractions.

After all, he said, the business conversations included a year of pent-up interest in getting as close to normal as possible.

“It feels like it’s been an eternity but, at the same time, it’s like you have just picked up where you left off,” said Chris Gray, founder of Orlando-based Skyline Attractions. “I don’t think any of us expected this show to be what it has been.”

IAAPA 2021 Expo: In pictures

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For the first time in two years, the International Attractions and Amusement Park Association is hosting its annual expo at the Orange County Convention Center in Orlando.

This is where deals start, as vendors get in front of potential customers for a full week of networking, business card exchanging and collaboration.

This show is all cutting-edge technology for rides, attractions, ticketing systems and, well, pretty much any other area of tourism – both public facing and backend – that you can think of.

On Tuesday, the expo opened its doors and you can see some real heavy virtual reality bent to this year’s event.

We will add to the gallery as the week moves forward but here are roughly 20 pics to whet your appetite.