Magic esports squad cements deal with Misfits Gaming

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WINTER PARK, FL - JUNE 15: ToXsiK of Magic Gaming claps during the game against Heat Check Gaming during The Ticket Tournament of the NBA 2K League on June 15, 2019 at The Fortress at Full Sail University in Winter Park, Florida. NOTE TO -- USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Gary Bassing/NBAE via Getty Images)
Magic Gaming has entered into a deal with Misfits Gaming Group. (Photo courtesy of Magic Gaming)

You might see more esports-specific branding at Amway Center when the NBA returns to normal.

The Orlando Magic last month expanded its partnership with the Boca Raton-based Misfits Gaming Group.

That group owns several esports teams, including the Florida Mayhem in the Overwatch League and Florida Mutineers in the Call of Duty League.

The deal centers mostly around marketing as the pact allows the Magic to include Misfits Gaming Group in deals that could help both organizations.

Misfits Gaming also announced a similar deal with the Miami Heat.

Esports has become a large part of professional sports leagues’ promotional push. The NBA and Major League Soccer starting leagues that revolve around video games.

The league hosted one of its major events in Orlando last year.

The Orlando Magic and Miami Heat have been part of the NBA 2K League since its inaugural season.

The Magic will integrate more deeply into Overwatch League, Call of Duty League, League of Legends European Championship and Fortnite.

The deal represents the first of its kind for an NBA team.

“As we work towards being esports leaders in the state of Florida, we will join forces to assist esports brands in targeting new revenue opportunities and strategic partnerships in the market,” said J.T. McWalters, the Magic’s VP of partnership activation and strategy, in a release.

Magic Gaming finished the 2020 regular season at 7-9.

The squad will compete in the NBA 2K League’s THE TICKET tournament this weekend.

A spot in the postseason will be on the line.