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UCF’s latest incubator to anchor growth in Lake County

EUSTIS – Business owners in Lake County have a new resource after UCF’s Business Incubation Program opened its latest facility, this one located in Eustis.

The site, located in a small office in the MEGA Workspace on North Bay Street, will support entrepreneurs within the community with business services including coaching, mentoring and other services.

Area leaders said the facility’s debut could serve as a catalyst for growth in the community.

“We have not had the resources here to answer the question of, ‘How do I start my business?’” said Wendy Taylor, an online marketing expert who has helped lead a semi-resurgence of Lake County’s tech community. “This is a huge opportunity for local entrepreneurs, even those who just have an idea on a napkin. It’s an encouragement for business owners.” 

The location becomes the incubation program’s ninth in Central Florida, and first in Lake County. The opening comes amid a concerted effort and commitment to revitalize Eustis.

That’s one reason Lake County officials bought in almost immediately, said Rob Panepinto, an adviser to incubator clients. 

“If we can look back in 20 years and say, ‘We were the anchor that helped build economic diversity, what a great feeling that would be,” said Panepinto, the school’s director of innovation districts strategy and partnerships.

The UCF Business Incubation Program has graduated more than 400 businesses during the past 20 years.

The opening was done in partnership with the Florida Small Business Development Center at UCF.

“We like to leverage our brand and be the catalyst to growth,” Panepinto said. “We know we can’t do it by ourselves.”

Mellisa McHaffie hopes the new location will help her build her candle-making business and accelerate her growth.

She said watching the region’s economic engine grow has been a source of pride for her.

“There are good things happening here,” she said. “It takes Eustis to a new level. I always say, don’t sleep on Eustis. There is value here.”

Officials expect the facility to trigger a growth in the business community, which can often happen when an incubator and business resources arrive.

It’s a natural result of seeing an energized business sector, said Carol Ann Dykes Logue, the incubator program’s director.

“When a community realizes that the future of their economy lies in nurturing businesses starting and growing there, it has an interesting effect,” she said. “It unifies a community and creates a different level of relationship. It could trigger a vision for the future that folks haven’t thought about before.”

LOCATION

UCF Business Incubator Lake County

Address 343 N. Bay St.

Eustis, FL 32726

PH: 407-341-0582

Q&A: Jay Riola, Orlando Magic, says innovation focus no accident as team hosts challenge

Orlando Magic innovation has a reputation as one of the more tech-forward thinking franchises in the NBA has been well earned.

The Magic was the first in the league to accept Apple Pay way back in 2014.

Not long after that, they installed 900 beacons at the Amway Center. This decreased the amount of time it took for fans to buy concessions or merchandise and find exits.

In 2018, a partnership with Uber brought them into the ride-sharing business.

It’s a responsibility the team’s EVP of Strategy and Innovation Jay Riola takes seriously, with the Magic naming innovation as a core value for its team.

“We promote a culture of creative thinking and foster an environment where employees are encouraged to take risks to achieve breakthrough results,” said Riola, 38.

Sports Business Journal last year named Riola one of the industry’s “40 Under 40.”

“We try to create opportunities for Magic staff to develop new ideas and solutions, as well as listening to others externally with new and different perspectives, for inspiration and ideas or solutions,” he said.

Orlando Tech News chatted with Riola before the Orlando Magic Innovation Challenge, the team’s latest innovation.

The event last weekend brought the city’s community of innovators together to tackle business challenges the organization faces.

Orlando Tech News: How does this event enhance the Magic’s role in the community and offer opportunities for your staff?

Jay Riola: “The Challenge is a great way to realize (Magic staff’s ideas), publicly demonstrate our commitment to innovation and engage the broader Central Florida innovation community in a fun and engaging way.”

OTN: This is the second year, of course. What was it about last year’s event that encouraged you to bring it back?

JR: “Our goal last year was simply to produce the event, engage the local innovation community and hear some ideas that could potentially enhance our business and fan experiences. The participants’ engagement, creativity and quality of pitches blew us away.”

OTN: How did that and feedback inform this year’s event?

JR: “We listened to the feedback and this year we did a reverse-pitch style event, where we are sharing six specific business challenges facing the Orlando Magic’s business operations and asking participants to develop and pitch solutions that address those areas. This helps provide more definition and structure. It also ensures that the pitch concepts are valuable to us as an organization.”

OTN: How does this approach fit in with the NBA’s approach to innovation?

JR: “The NBA is incredibly innovative and does an amazing job encouraging and cultivating innovation with fans and its teams. The league has hosted data and analytics hackathons, innovation challenges and has its NBA Launchpad, which evaluates emerging technologies that advance basketball and business priorities.”

OTN: Do teams share their work and grow the league together?

JR: “Yes, the NBA supports and facilitates best practice sharing among teams. This event has prompted several other professional sports teams to reach out and hear more about the event and its results.”

OTN: Can you talk a little bit about Central Florida’s tech community and the Magic’s role within it?

JR: “This region has a fantastic innovation and tech community. From startup to corporate innovation, to higher education and non-profit organizations like the Orlando Economic Partnership and their Orlando Tech Community, or Synapse. There are so many ways to participate and get involved both as an individual and as a company.”

OTN: What can having an event like the challenge contribute to this region?

JR: “The challenge brings together participants from all different backgrounds and provide them opportunities for collaboration and networking. So, the event is really a great opportunity not only to source new ideas for the Magic but also to strengthen Orlando’s innovation ecosystem. We see this as another opportunity to step forward as a community leader in tech and innovation.”

Orlando firm pivots, then lands in Techstars Atlanta

The decision was not an easy one for Brandon Storms.

After building a startup that revolved around creating a services marketplace in Orlando, the entrepreneur took part in an 8-week program meant to solidify a company’s path.

While there, however, an investor suggested that the company pivot and offer the platform they had built as a white label product for others trying to build marketplaces.

“Building a platform is incredibly expensive. It takes a great amount of time from start to finish,” Storms told Orlando Tech News.

While Storms said it wasn’t an easy decision, he and his team took the plunge and created a new startup Retavo.

Now, the company has signed four clients and will participate in the upcoming cohort of Atlanta’s Techstars powered by JP Morgan. The program begins today.

“So far, it’s been a pretty good decision,” he said.

Hello, Techstars

Retavo CEO Brandon Storms

Techstars powered by JP Morgan has long been considered one of the top accelerator programs around.

Several Orlando tech companies have gone through the accelerator. The program prepares entrepreneurs and their teams for life as a small business.

In a blog post on their website, Techstars officials said the 12 companies that will participate in the program came out of a lengthy application process.

“We are honored and humbled by the opportunity to spend the next 13 weeks working closely with these incredible founders, helping them on their journey to transform their industries, elevate their communities, and change the world,” the site read.

The mentorship in Techstars powered by JP Morgan programs usually includes experts and experienced entrepreneurs in similar fields.

The company will have its demo day in the program Dec. 8.

“The biggest thing I’m looking to take away from it is the wealth of knowledge and feedback from their tremendous network,” Storms said. “Building a startup is hard enough and the program gives you the ability to learn from those who have been there or are on the same journey you are on.”

“It felt validating for my team. All all the hard work has paid off up to this point,” Storms said of being accepted into Techstars powered by JP Morgan. “Building a startup is tough enough and getting into a world-class accelerator program like Techstars to help us navigate this awesome journey as we scale is exactly what we were looking for.”

Still, making the pivot was not exactly an easy decision, he said.

After putting a ton of work into Assistt, the team had been determind to see it succeed.

“My role as the leader of the company is to put the company first. I have to set any emotions aside,” said Storms, whose company employs eight. “I knew this pivot gave us the best chance to be a very successful company. I’m glad my team and cofounder Bryan Walsh supported me in that decision.”

Hackathon vets build video games for armed forces: ‘This is my sporting event’

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Nicholas Walton has been building video games since he was 13.

So, spending his weekend at Central Florida Tech Grove creating a game for Indienomicon Foundation’s Armed Forces Jam was exactly where he wanted to be.

“I just love making games and being with the people in the community,” said Walton, now 20 years old. “I love having an idea and then seeing it on screen.”

By Walton’s count, he has participated in eight hackathons.

The events bring teams together to build a video game or tech experience in a weekend.

The organizers behind the second Armed Forces Jam partnered with Orlando’s military community to create challenges teams could tackle during the weekend.

Among them were creating a Metaverse experience, gamefying military recruitment and creating a sensor-based digital twin.

“It feels great to work on a team, get to know each other and learn to trust each other,” he said.

FOR A FULL LIST OF WINNERS AND PRIZES, CLICK HERE.

An enthusiastic fan of the process

Walton’s enthusiasm for game jams, generally, and Indienomicon, specifically, earned recognition from others.

Participants at Indienomicon’s Armed Forces Jam built games for several platform, including virtual reality-based products.

Chad Hoover, one of Indienomicon Foundation’s organizers of the jam, said his presence helps keep the event fun and interesting.

“He is a key piece of this,” Hoover said. “He can support teams in a unique manner having been a veteran in the game jam space.”

Indienomicon Foundation has been hosting game jams – which challenges teams to build a video game, usually one related to a theme, in a single weekend – for eight years.

Along with the Armed Forces Jam, the group hosts hackathons with health and space themes.

At the end of the weekend, winners receive cash prizes and, at least for the Armed Forces Jam, will show off what they built at the huge industry conference I/ITSEC.

Last year’s winners said they landed contract work based upon their experience at I/ITSEC.

“They stepped up this year,” Hoover said of the region’s military community. “Because it’s the military, they needed to figure out how valuable this event was [during the event’s inaugural 2021 year]. They are able to light fires and were really supportive.”

Roughly 100 people took part in the Armed Forces Jam this year. That is about double the number of attendees to a health-related event in the summer.

‘This is my sporting event’

The Armed Force Jam drew about 80 attendees to the Central Florida Tech Grove.

Another regular at the events is Juan Rivera, a media design instructor for the Orange County library in downtown Orlando, said the jams represent his way of enjoying himself.

“This is my sporting event,” he said. “I do it for fun and for training my skills. It’s a good way to learn new things.”

Rivera often teaches younger people at the library’s digital tech-focused learning space known as Melrose Center. He said seeing students like Walton, who attends Valencia College, at these events represents its positive impact on the community.

“It’s great to see people who are not just trying to learn but putting it into practice,” said Rivera, whose mine detector game for virtual reality platforms took this year’s top prize.

For Hoover, having advocates and supporters like Walton and Rivera create a base of people he knows will push the organization’s message beyond his own networks.

“He embodies what a game jam is in its truest sense,” Hoover said of Walton. “He uses his core skillset, is usually a lone wolf. His projects are usually close to his heart, very retro and unique. He really knows how to use his skills, which makes his games stand out.”

IAAPA 2021 Expo: In pictures

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For the first time in two years, the International Attractions and Amusement Park Association is hosting its annual expo at the Orange County Convention Center in Orlando.

This is where deals start, as vendors get in front of potential customers for a full week of networking, business card exchanging and collaboration.

This show is all cutting-edge technology for rides, attractions, ticketing systems and, well, pretty much any other area of tourism – both public facing and backend – that you can think of.

On Tuesday, the expo opened its doors and you can see some real heavy virtual reality bent to this year’s event.

We will add to the gallery as the week moves forward but here are roughly 20 pics to whet your appetite.

Job fair to push ThreatLocker’s continued growth in Maitland

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One of Central Florida’s fastest-growing companies is, well, growing some more.

Maitland-based cybersecurity firm ThreatLocker announced plans to add hundreds of new workers to its payroll in 2025, a move that would help the company continue growth that saw it double in size this year.

A job fair for Wednesday will seek to fill positions in “multiple cybersecurity positions” with on-the-spot hiring managers expected to conduct interviews that day. Those seeking jobs should arrive with their resumes, the announcement said.

ThreatLocker has been one of the region’s fastest-growing companies ever since it took over the building in Maitland left vacant by Electronic Arts when that company moved downtown.

The company’s growth comes from a growing list of clients.

ThreatLocker provides cybersecurity services to big-name companies, including several professional sports organizations, JetBlue and about 200 banks worldwide.

More recently, it has seen success in attracting business from larger enterprises, CEO Danny Jenkins said Tuesday.

The job fair is scheduled for Wednesday from 10 a.m. to 4 p.m. at its headquarters, 1950 Summit Park Drive, Maitland.

Orlando Tech News has many thanks to give this season

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One thing I am certain of is that success rarely happens in a straight line. I know this because I often look back at my own previous accomplishments.

  • A fruitful career in formal journalism.
  • Enshrinement in my alma mater’s Journalism Hall of Fame.
  • Launching Orlando Tech News and landing support to sustain it.

None of those things happened in, as I said, a straight line. They all came after overcoming unforeseen obstacles and pushing when things looked grim.

But that’s where the appreciation of the journey comes from.

As I sit here, in the middle of another journey, trying to push Orlando Tech News to further success, I wanted to begin a tradition and, well, you can’t start a tradition without Year 1.

So, with that in mind, let’s kick off a new feature.

On this, the day after Thanksgiving, I present to you Orlando Tech News’ first-ever “10 Things We Are Thankful For,” in no particular order.

  • We’ll start with the journey and the lessons I have learned along the way, which have made me a much better professional who is constantly evolving. Despite speaking with entrepreneurs for a decade who told me this, I still didn’t realize the extent to which you have to learn from mistakes as well as successes to build a business. The journey, of course, is not over. But I’m thankful that I’m learning along the way.
  • All of our subscribers, sponsors, collaborators, without whom Orlando Tech News would be impossible and, frankly, might have meant a relocation back to Chicago. That’s not me being dramatic. It’s honesty.
  • People in the community who continue to think big and believe in Orlando tech’s ability to be leaders in industry. I am plugged in to some dreamers and I cannot wait to help push some of those dreams. I’m excited for next year.
  • My inner circle of informal advisers (I call them friends), who have helped me learn on the fly how to build the business side of my effort.
  • The medical team at AdventHealth, who nursed me back to health after a scare in the early part of the summer of this year. Without them, well, I don’t even want to think about it.
  • My family in the Chicago suburbs. As someone who comes from a family of 9-to-5ers (parents were more like midnight to 8 a.m.), it’s not easy to go out on your own. But part of my drive to push this entrepreneurial journey into success is to serve as an example to nieces and nephews that it’s OK to go your own way. I’m thankful for their unwavering support and their sometimes-tough-love form of advice.
  • Location. Location. Location. Living in Orlando, I am at the nexus of so many technology-driven industries that lend themselves to making sure my storytelling journey is as interesting and diverse as it can be.
  • I’m not sure where it came from but one thing I’m thankful for is my genuine curiosity about the world, which manifests itself in a number of content ideas, some of which will be unveiled in early 2025.
  • Listen, no joke: I’m a sports geek and I am thankful for a diversion that takes my mind off of the bad days. As a former athlete from waaaay back, I am thankful my father and brother passed along their love of sports and competition to me. It manifests sometimes in my work but not in a damaging way.
  • Finally, the last entry in my inaugural list of things I’m thankful for is technology. In 2025, nothing is impossible because technology puts it within reach. I have seen plenty of blogs, website, YouTube channels, etc., succeed and become life-changing income streams for so many and it’s great to be able to dream it but in a realistic way. Will that happen with one of my ventures? That remains to be seen but I’m thankful for the ability to dream because technology is the great equalizer.

So there you have it. The first-ever list of giving thanks.

I wish you all a safe and happy holiday season. I hope to see you around!

Chuck E. Cheese debuts new small arcade concept in Orlando

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Just in time for IAAPA, Chuck E. Cheese last week rolled out one of its newest concepts for the first time in Orlando.

The venerable brand has been launching a series of smaller arcades set within hotels across the country. The Orlando debut for the Chuck E. Cheese Fun Spot Arcade will be at Marriott Village in Lake Buena Vista.

It joins other locations in Oklahoma, Texas, New York and Connecticut.

The space has been branded along one wall with the well known cast of characters from the Chuck E. Cheese universe. The idea is to give hotel guests another option for their recreational time while on vacation.

“We want to give them a little bit of that small slice of an arcade where guests can do this, enjoy it and then enjoy the rest of their trip,” said Tony Barron, Chuck E. Cheese’s national VP of purchasing and games.

The challenge was that most spaces the arcades have popped up have had limited space, meaning the chosen games had to be specific to each location.

“If they only see it one time and get a taste of what we have, maybe they’re only in this area one time, but there’s another one nearby, right?” Barron said.

Chuck E. Cheese launched in a 5,000-square-foot location in 1977 in San Jose, Calif. It was the first restaurant of its kind, offering kids and families pizza, animatronics and indoor arcades.

The company’s path has been littered with ups and downs, including a bankruptcy in the mid-1980s. Chuck E. Cheese emerged as the name that stuck during that time.

In recent years, the company struggled through the pandemic and went through another bankruptcy in December of 2020.

The Orlando announcement, however, is another part of its post-pandemic emergence, Barron said. Several locations are set to debut next year.

“We experienced that demand for things to do (post pandemic),” he said. “When you come out, you want to see new games, new technology and new offerings.”

The company spent part of its pandemic cementing in place token-less options and e-tickets, among other technologies.

The timing and location of the announcement debut of the arcades was intentional, Barron said, seeing as how Orlando is home to more than 500 hotels and IAAPA was in town.

 “The hotels want to give different offerings to guests and we are here to support that,” he said. “At trade shows, you see a lot of business that comes in and it’s not just people representing the businesses but it’s their families, too.”

As Chuck E. Cheese finishes a remodeling project of all of its sites, the company has turned to focus on its near future by putting high-tech features alongside its lower-tech classics like trampoline parks.

“All of these things we have been doing have been a step ladder to what we hope will bring people out to Chuck E. Cheese,” Barron said.

The goal is to bring some of the people who have been longtime patrons back to the stores while also attracting a new generation.

“The Chuck E. of 5 years ago was very different,” Barron said. “It’s newer now. Fresher. It looks better.”

As I/ITSEC approaches, Orlando defense firm honored for vet hiring

Nathaniel and Seth Wade’s Orlando defense company has earned awards in the past.

But a recent honor for their IT company Nighthawk Cyber just hits a little bit different for the two U.S. military veterans.

The company recently landed a 2024 Gold HIRE Vets Medallion Award from the U.S. Department of Labor.

Nathaniel Wade said the award affirmed the company’s identity as a firm focused on helping those who dedicate their lives to service.

“There is a deeper meaning,” said Wade, a U.S. Marine Corps veteran. “Veterans write a blank check for the nation through sacrifice and service that includes their families. We are blessed to be recognized.”

It’s the first time that Nighthawk has won the award but Wade says there is still work to do.

The Department of Labor has a platinum-level award he hopes to pursue next year.

“I have already tasked our folks to learn what is required to achieve that level every year,” he said. “We will achieve this through consistency and remaining committed to our ethos and company values. 

Nighthawk also recently was awarded an Employer Award for its level of veteran employment.

The company recently expanded its footprint, hiring workers in Maryland in support of U.S. Cybercommand. The company launched in 2021 and is headquartered at UCF’s Business Incubation Program.

All defense-industry stories on Orlando Tech News supported generously by:

Madden NFL doc on Prime sparks nostalgia, highlights Orlando

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From the opening scene of former NFL lineman Clint Oldenburg leading a team meeting at Electronic Arts in downtown Orlando, the new documentary series, “It’s in the Game: Madden NFL,” about the history of one of the video game industry’s most beloved franchises makes clear its connection to our region.

In fact, after a series of NFL players yell the game’s tagline – “It’s in the Game” – into the screen, the site shifts immediately to Electronic Arts’ downtown Orlando headquarters.

“Look, feel, play like an NFL superstar,” Oldenburg says to a room full of Electronic Artists. “That is the experience that we want our Madden players to have across the entire game.”

And, just like that, we embark on a 202-minute journey through the history of the classic video game series Madden NFL.

The narrative shifts from early stage discussions using archival footage and interviews from the people who were there to present-day development of the most recent entry into the series.

As a longtime gamer who cut his teeth way back in the late 1980s on the first Madden game, the documentary hit its mark for me.

Frankly, it checks so many boxes.

I’m a sucker for nostalgia, a huge video game nerd, a football enthusiast and an interview geek. So it was a thrill to get a peek behind the scenes of the development and production of the game.

Let me backtrack for a scene-setter here for a second.

When I first arrived in Orlando, I became the Orlando Sentinel’s technology reporter. Little did I know when I accepted the gig, I inherited the beat that covers Electronic Arts.

So, I have had some level of “behind the scenes” and have always had a good level of access for both good news and perhaps less-than-ideal news. But I love how this documentary was shot.

The real appreciation that pours out of some of the NFL players was really cool to see. Even as a kid, I wondered what it would be like to be in a video game so hearing from them provided a good amount of heft to the production.

Also, if I’m not mistaken, this might be the first time I’ve ever seen behind-the-scenes footage of recording sessions for tackles and dropbacks. Seeing the director call “Action!” reinforced something we don’t get to see too often, unless, like me, you are also addicted to “The Making of … ” videos on YouTube.

That is, the games we play today have some of the more advanced technologies at their disposal.

They showed, to a controlled extent, how the sausage was made without revealing too much.

The first episode of the documentary, which launched on Amazon Prime this morning, does a great job of introducing this four-act documentary.

It blends a narrative surrounding the early days of Electronic Arts and the Madden franchise with the story of how the latest video game, Madden NFL ’25, was built during the early part of this year.

Decades later, it confirmed something I suspected even as a kid: The Joe Montana football game was little more than a watered-down, inferior version of Madden. Although I will admit I never knew it was deliberate.

That said, I enjoyed both games for different reasons: Montana for the simplicity of its gameplay and Madden for its complex simulator.

I love realism in my sports video games so it is no surprise that I think Madden blew Joe Montana out of the water.

The documentary follows an exciting trend of video productions that wax nostalgic about some of the fun things we grew up with.

Let me be as upfront as I can be: this isn’t meant as a hard news column meticulously investigating and breaking down the story of Madden and its development. There have been many general video game documentaries and books written about crunch time in the industry, the ups and downs of huge studios like EA and other not-so-flattering aspects of the game industry.

No, it’s a personal column about how the things I once considered majestic and almost mythological – that is, video games and their developers – have become subject material for what I consider really cool, peeled back storytelling of some of the great milestones of my life.

It helps that a couple of the main players in the documentary – Oldenburg and EA executive Daryl Holt – are folks I have interviewed myself.

With aerials of downtown peppered throughout, this one hit home as much if not more than all the others.

And I mean that literally: you can see my old apartment in some of the aerials!

VEI accelerator selects its initial cohort of 9 veteran-led firms

An Orlando-based incubator program geared toward veteran-led or supported tech companies has named its inaugural cohort.

Among the nine businesses set to take part are those in robotics automation, asset management, brain health tracking, AI-driven insights for patient care and more.

SPEAR Accelerator, a program of the Veterans Entrepreneurship Initiative, launches formally in early 2025.

Among the nine businesses selected are two based in Orlando, one in Satellite Beach and Punta Gorda and five others from across the country.

The first version of the no-cost, no-equity SPEAR will focus on businesses in the health industry.

Here are the businesses that will navigate the first cohort:

The accelerator’s stated goal is to help veteran-led businesses scale. More than 30 companies applied.

“The response to this program was more than we had anticipated, as there are so many veterans supporting innovation in so many incredible ways,” said Ricardo Garcia, VEI co-founder and director of programs. “Selecting this group of companies was not easy considering the types of businesses who submitted.”

SPEAR represents a collaboration of the VEI and Johns Hopkins University’s Center for Bioengineering, Innovation and Design. It will provide curriculum, mentorship and resources.

“We’re honored to support these remarkable veteran-led startups as they push the boundaries of health technology,” said Adler Archer, principal investigator of ARCHER Lab at Johns Hopkins University. “Through this partnership, we’re not only giving back to veterans but also advancing healthcare by supporting pioneering ideas in AI, neurotechnology, and digital health.”

The first cohort has representation from veterans of the U.S. Navy, U.S. Air Force and U.S. Marine Corps.

The program will kick off with a two-day bootcamp in Orlando on Feb. 6 and 7. A 12-week run of virtual workshops will lead into a two-day demo event on May 7 and 8.

Orlando Tech News will be covering the group closely as the cohort moves forward.

IAAPA vets to newbies: Wear good shoes. Be decisive. Enjoy it.

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James Connolly has one word for what his first-ever IAAPA experience was like last year: “Hell.”

It’s not that he is not a fan of the weeklong convention, the world’s largest in the industry which this week is in Orlando; he enjoys IAAPA.

But he said he was ill-prepared last year for the hectic pace, throngs of visitors and quick-pitch nature of the convention.

“It’s just really busy, but it’s very interesting,” said Connolly, in Orlando on behalf of Bumper Boats Inc. from Newport, R.I.

This year, he said, he arrived a little bit more prepared.

As the convention center filled with an expected constant stream of foot traffic for four days, IAAPA veterans had some advice for those who were experiencing it for the first time.

They mentioned everything from proper footwear to being intentional in every conversation you have.

Jake Swegle of Paragon Commercial Concession Equipoment in Ames, Iowa, said the company previously made the mistake of trying to pack too much into their booth.

That left visitors with little room to maneuver to check out product or find a company rep.

“We had it all filled out and it was terrible,” said Swegle, whose company makes concession equipment like cotton candy machines and other gear you would see at state fairs. “We couldn’t move it anywhere. Now that we are a little bit opened up, we get more serious people who come over to talk.”

In LaGrange, Ky., the Cold River Mining Corp. provides family parks a chance to add a hands-on educational feature that lets visitors pan through stones and gravel.

As he slings the product alongside his family at IAAPA, Ryan Houchens offers newcomers some practical advice: Bring plenty of water and comfortable shoes.

“It was overwhelming,” he said of his first time attending seven years ago. “You’re just trying to take it all in.”

The IAAPA floor includes more than 550,000 square feet of exhibition space, so it can be a heavy lift to see it all, especially if you’re trying to do it in a day.

That’s why Space Coast-based Ken Brace has a system.

“There is a lot to see,” said Brace of Rapid Prototyping Services, which can turn a 3D model into a physical product within 24 hours. “I like to concentrate on the different pavilions one at a time before moving on to the next one.”

The sectioned-off pavilions do increase the massive floor’s flow.

On the surface, that sounds like a good thing.

However, if you take the advice of Tamar Kelly, international sales director for Light Up Toys, it’s also OK to take your time, if you are fortunate enough to have any.

“You need to enjoy every single moment,” she said. “Take it in. For me, IAAPA opened up my eyes on how everything works and it was awesome to see how big our industry is.”

As Connolly worked his magic on visitors to the Bumper Boats booth, much more comfortable than he was in Year 1, his boss across the aisle at Aardvark Antiques made stayed within his own system, honed from more than 30 years attending IAAPA.

Arthur Grover has advice for both buyers and sellers: manage your time by being decisive.

“You can’t spend too much time in one booth because you won’t see everything,” he offered to buyers.

On the flip side, Grover, whose business creates custom architectural structures like mirrors, bronze sculptures and fountains, said vendors need to decide quickly whether someone is a buyer or not.

“Within four or five minutes, you should know if they are interested,” he said.

Falcon’s Beyond could grow rides industry through acquisition

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A major stockholder in Orlando-based Falcon’s Beyond has announced that it intends to acquire a company that specializes in ride and show systems.

The deal sets an expectation that Falcon’s would operate Oceanic Entertainment Systems, though the company plans to continue to employ “key OES staff” for the operations.

The announcement came on the second day of the industry’s behemoth trade show, International Association of Amusement Parks and Attractions, or IAAPA.

Infinite Acquisitions Partner LLC is the lead agency for this acquisition of assets.

The deal is an effort to grow OES, said Lucas Demerau, president of Infinite.

“We believe that Falcon’s expertise in experiential themed entertainment and technology makes them a great fit and they’ll be able to operate and further amplify the OES brand,” he said in a release announcing the news.

OES and Falcon’s have been collaborators on themed entertainment for more than two decades. OES develops and supports trackless ride vehicles, flying theaters and other features.

The deal has not been finalized, with the companies saying in the release that there remain “ongoing discussions, due diligence and the execution of binding agreements,” with no guarantee of the deal moving forward.

“We are thrilled to pursue the opportunity to operate OES and to build upon OES’ legacy of innovation powered by world-class employees,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “This strategic move would further bolster Falcon’s Beyond’s platform as a world-class entertainment provider.”

Merlin announces collaboration with Minecraft developers at IAAPA

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For the first time ever, Merlin Entertainments will partner with a gaming brand, as the company announced a collaboration with the creators of Minecraft.

The company will partner with Swedish-based Mojang Studios to develop location-based attractions based on the ultra-popular video game.

The announcement comes as the world’s largest theme park and attractions convention, IAAPA, returns to Orlando’s convention center.

Merlin has a handful of theme parks and attractions in Central Florida, including Legoland and Madame Tussaud’s wax figure museum.

The “Adventures Made Real” project will include a $110 million investment in attractions on both sides of the Atlantic.

“This world first will see fans experience (Minecraft’s) thrill and creativity in real life, at theme parks and city-centre attractions in leading tourist destinations,” said Scott O’Neil, Merlin Entertainments CEO.

O’Neil called it a “significant milestone” for the behemoth theme park company.

The partnership with Mojang Studios will bring virtual Minecraft adventures into real-world settings through immersive and interactive entertainment.

Launch in the U.S. and U.K. is expected in 2026 and 2027.

“Partnering with Merlin Entertainments is an incredibly exciting step for us at Mojang Studios, said Kayleen Walters, Microsoft’s VP of franchise development for gaming. “Merlin’s expertise in creating world-class attractions makes them the perfect partner to help us bring Minecraft to life in new and immersive ways in permanent locations around the globe.”

With a little flair, space jam returns to build video games in a weekend

It all started with a Time Machine.

As a crowd gathered on Day 1 of the Indie galactic Space Jam on Friday, the buzz quieted as the bay door rose slowly.

The Vu Studios space in South Orlando seemed made for a spectacle like this.

As the door opened, curious attendees looked on, took their phones out and waited.

Soon, they were to document the moment as Kunal Patel, the co-organizer and face of Indienomicon, rode in on a rebuilt replica of the car made famous in the movie “Back to the Future.”

The stunt was meant to kick off what has become a 10-year-old event in a memorable way.

“It’s important to do big things that make memories,” Patel said. “For Indienomicon, we care about relationships. We care about highlighting our region. To establish a core memory or create a little landmark in your memories was really important. So we did something big, something fun.”

The strategy seemed to work, as the crowd kept its attention on Patel as he launched the weekend-long hackathon.

Hackathons: explained

Across three days, nine teams created games and other tech products that could help space industry businesses in their training methods.

One small team worked on a virtual reality trainer that gamified education.

In another, the player controlled a small astronaut who was tasked to build a facility on Mars.

Still another built a game called “Canaveral, We Have A Problem,” a couch co-op experience that put two players together to avert disaster by landing on the surface of an asteroid in VR and shutting it down.

The “Canaveral” team certainly had its obstacles.

However, the team made up of mostly Indienomicon veterans worked to build a solution, which pushed them to the weekend’s top prize of $2,500.

“You have to rally together,” said Juan Rivera, who is a media design instructor at Orange County Library System. “We figure out the challenges and have to work together.”

Starlight Sweetheart, a puzzle game that uses constellations to guide a lost traveler home, finished in third to take home $500.

The facility-building game above, “Martian Mania,” took home second place and $1,500.

‘Tech to build community’

“They are using tech to build community,” said Robert Katz, one of the event’s judges. “There are people here that build friendships here. They build teams, they build companies here.”

Typical of a game jam, teams have a specific period of time – in this case, 48 hours – to build a team, build a game and present it to judges.

Nicholas Drobes’ pitched his game, “Daring Descent,” an arcade-style space landing mission game he then built with his nine-person team.

The space jam was his second in-person jam.

Drobes said the tight window during which you need to build the game almost by nature enhances your skillsets.

“There’s no better way to network and hone your skills,” he said. “If necessity is the mother of invention, a 48-hour timeframe is the mother of all necessities. It inspires you to concrete your solutions and get things done.”

Willow Rachels has pretty much made it a hobby to hit up game jams in Orlando.

After attending her first about a year ago, she has returned constantly, with the space jam being her sixth.

For Rachels, it was about continued growth in her career and game-building expertise. She attended her first because she wanted to learn how to make a game.

She returned because she could not learn everything in one weekend, she said.

“I kept coming back and learning more,” she said. “There is no better way than learning on the fly in a weekend how to make something.”

As the doors of the DeLorean flopped open, Kunal Patel stepped out to meet the people who would build for the weekend.

He had in his hand a hot-pink hoverboard, another timeless relic from the hit classic movie.

 After a frantic moment of searching for the microphone, Patel settled in and playfully acknowledged that his customary tardiness to show openings required him to hire a time machine, just in case.

But after some playful opening remarks, he turned his attention to the weekend ahead and took a more serious tone.

“We are here with a very vibrant community here in Orlando now,” he said. “We have had studios form. We have had friendships form. We have had a lot of successes happen.”

After a quick shift back into time-traveler mode, Patel finished it with a quick logistics check. Patel has become quite adept at balancing technical skills with fun, sometimes borderline over-the-top presentation skills.

He said that is an important element in making sure people of all levels are comfortable at game jams.

“When you’re in technology, you’re not always the most bubbly, you’re not always the person on stage,” said Patel, who admitted he was once “painfully shy.” “It only happened through putting myself through situations where I had to speak. Through that, things changed and opportunities came.”