LEGOLAND brings Ferrari installation to Florida park

WINTER HAVEN, Fla. – LEGOLAND Florida on Friday debuted a partnership that allows visitors to build their own LEGO Ferraris before being able to test them out on a digital racetrack.

“It celebrates the global popularity of Ferrari and F1 racing while challenging everyone to imagine, build, and race the LEGO Ferrari-themed car of their dreams,” said Rex Jackson, LEGOLAND Parks’ managing director for North America, in a press release.

LEGOLAND Florida sits about 40 miles southwest of downtown Orlando.

With a “Vroom, vroom, GO!” and the popping of confetti, the attraction opened on Friday at about 10:45 a.m.

The walkway into the hands-on interactive attraction includes a 15-foot-long, 7.5-foot wide Ferrari 296 GTS model. The build took a team of six master builders more than 1,850 combined hours to finish and included more than 424,000 LEGO bricks – and a steering wheel.

Working headlights, four tires and a roaring engine added some life to the model, as well. The site represents the fourth installation of a LEGO Ferrari at LEGOLAND sites worldwide.

Inside the attraction, young racers and their parents build models, test their dimensions and capabilities then scan them. An on-site scanner produces a virtual model that then races on a digital racetrack.

LEGO Ferrari Build and Race is included in the price of admission to LEGOLAND Florida Resort. For ticket prices, annual passes, and additional information, visit or check out their social media @LEGOLANDFlorida.

Coming Monday to OTN. How the engineering team created the tool that scans visitors’ creations and brings them to life instantly

Photos below include a mix of submitted photos from LEGOLAND and photos shot by Orlando Tech News.