Orlando Magic’s innovation challenge returning next month

One of the more highly anticipated hackathons in Orlando returns next month for its third year.

The Orlando Magic’s Innovation Challenge will bring with it sports innovators, tech solutions – and tickets to an Orlando Magic basketball game.

The team said the event is part of its “continuing commitment to innovation and technology.”

“The Magic’s Innovation Challenge has been growing each year and we’re excited to bring it back,” Magic Executive Vice President of Strategy and Innovation Jay Riola said in a news release. “One of our core values at the Magic is innovation. Through that value is our belief in the power of collaboration and creative thinking. Central Florida is home to an active and vibrant innovation community, and we are excited to host this exciting event for a third year.”


The event will be led by Roger Osorio, who has helped facilitate the first two events. Events-based innovation program HyperValidation will lead the event.

The Orlando Magic has long been considered one of the NBA’s more tech-forward franchises.

In 2014, it opened one of the league’s first design thinking innovation lab from a desire to seek new ideas and creative innovation.

Since then, more than 100 projects have gone through the lab.

The innovation challenge will take place from Jan. 19-21 at Amway Center and the Orlando Magic offices.