Visit Orlando, SeaWorld veteran exec joins Falcon’s Beyond

There is some shuffling of the executive deck going on in the big picture of Orlando tourism.

Toni Caracciolo, a longtime veteran of the city’s iconic tourism industry, will take over in the newly created role of VP of marketing and branding for Falcon’s Beyond Global in Orlando.

Previously, she had served as VP of global marketing for Visit Orlando and VP marketing and sales for SeaWorld.

Toni Caracciolo, formerly of Visit Orlando and SeaWorld, has joined Falcon’s Beyond.

Falcon’s Beyond Global has had a series of wins of late as it pushes harder into the entertainment world.

The firm opened a high-tech theme park, Katmandu, in Punta Cana, launched its first mobile game and animated series and established its own Roblox land within the last two years.

The Punta Cana park was the second Katmandu Park for the company, with the first opening in Mallorca, Spain, in 2007.

Falcon’s Beyond Global in 2021 became a spinoff from Falcon’s Creative Group, an experience and theme park design business launched in Orlando in 2000.

“I’m excited to leverage my deep and diverse industry experience and relationship building to develop marketing programs that elevate the brand’s remarkable story across travel, theme parks, consumer products, entertainment content and so much more,” Caracciolo said in a news release. 

Falcon’s Beyond CEO Cecil Magpuri said Caracciolo’s addition significant.

It “represents a deep commitment to invest in our global marketing organization during this time of rapid growth,” he said in the release.

Caracciolo has been a part of Orlando’s theme park indusry since she joined SeaWorld in 1990 in public relations.