For the first time in two years, the International Attractions and Amusement Park Association is hosting its annual expo at the Orange County Convention Center in Orlando.
This is where deals start, as vendors get in front of potential customers for a full week of networking, business card exchanging and collaboration.
This show is all cutting-edge technology for rides, attractions, ticketing systems and, well, pretty much any other area of tourism – both public facing and backend – that you can think of.
On Tuesday, the expo opened its doors and you can see some real heavy virtual reality bent to this year’s event.
We will add to the gallery as the week moves forward but here are roughly 20 pics to whet your appetite.