Full Sail esports leader, Orlando startup partner

An Orlando startup has partnered with a popular local esports strategist from Full Sail University.

Fluix, which makes cooling systems for top-performing computer hardware, has partnered with Bennett Newsome of the DamnittBennett online moniker.

Newsome is a Twitch partner and has also been one of the leading figures behind Full Sail University’s emergence as an esports leader in Central Florida.

“It’s not easy to develop a new product that gamers and high-end PC users will embrace,” Newsome said in a news release, referring to FLUIX’s liquid cooling technology.

Newsome went on to call the technology a “great asset for my industry for a long time.” Terms of the deal and partnership were not disclosed.

“We couldn’t be more grateful for his interest in what we are doing,” Fluix CEO and Founder Abhishek Sastri said in the news release, adding that the company often looks for creative ways to get the word out about their product.

Fluix is a 4-year-old company at UCF’s business incubator that just this year went through the VentureScaleUp accelerator. They will be one of five companies showing off their technology at VSU’s Demo Day on Tuesday.

The company designs and builds liquid cooling and wall-mounted PC hardware for esports arenas and game enthusiasts.