Startup U: Founders tell stories of triumph, struggle

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The human story has entrepreneurship embedded within it.

You have the thrill of victory (hello, funding round). It’s the agony of defeat (hello, pivot – or worse). You have everything in between.

One guiding principle behind stories I have told about entrepreneurs is that entrepreneurship is hard.

You can be on top of the world one week and then have to shut down the next.

You can have a thriving and growing startup that suddenly gets side-swiped by unforeseen circumstances.

That’s just the unpredictability of starting a business.

The fact that people jump into this world on purpose fascinates me.

That’s the story I like to tell.

I want to start a series that tells the tale of those who risk it all.

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